The tipping point

Green energy is now cheaper than black

The tipping point has finally been reached. Green energy is now cheaper than black. Ongoing technological advances have caused the cost of renewable energy generation to plummet below black energy sources such coal-fueled power stations, based on prices for newly built power. See for yourself:
How this is measured?
Unless you work in the energy industry, these numbers may not make much sense to you.

In order to understand you need to know that electricity can be produced from a wide range of technologies.

Each method of generating electricity entails significantly different costs, and yields different output. To ensure a fair calculation across the different technologies, many factors are included, including operating hours, fuel, maintenance and so on.

Cost can then be calculated as total costs over the lifetime of the asset, divided by the total electricity production over the lifetime of the asset.

A global transition to green energy is possible


Today, the world mainly runs on black energy. Over 80% of the world is powered by fossil fuels. This is having severe consequences for the well-being of our planet. Currently the atmosphere is seeing a relentless rise in carbon dioxide, which is trapping heat and driving up the planet’s temperature at an ever-increasing rate. 


This is what is known colloquially as climate change, and it is having a significant and harmful impact on the planet. 


Green energy becoming cheaper than black is therefore extremely positive news for the future of the planet, as we see this as a turning point that should give extra impetus to our vision of creating a world that runs entirely on green energy. 


Such a world will provide substantial benefits for the climate, public health, and the global economy, and we are excited that this historical landmark has been reached. 
The status quo needs to change. And thankfully, we have been given hope that we can do just this.

The people have spoken


It’s not just us calling for a transition towards green energy. The people of the world want to see this change happen too.
 
In the largest-ever study of attitudes towards the green transition, we discovered that the vast majority (82%) of respondents believed it is important to create a world fully powered by renewable energy. 


Despite this, over 80% of the world’s energy is still black. The disconnect between these numbers is astounding. It is now up to all of us to make change happen.


Let’s create a world that runs entirely on green energy.

Green Energy Barometer

Across nations, 8 out of 10 people believe the world should run entirely on renewable energy