Net-Zero campaign

What makes a credible corporate climate pledge?

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10 seconds
3 minutes (video)
10 minutes

It’s good news for planet earth if corporations commit to reaching net-zero greenhouse gas emissions. But how can we be sure that their pledges really add up?


Since the Paris climate agreement in 2015, more and more national governments are making commitments to reach net-zero greenhouse gas emissions. This means they’ve set a year by which their economies’ total emissions of carbon dioxide, methane and other gasses that warm the atmosphere will be equal to the amount of these gasses they remove from the atmosphere. There is international consensus that the whole world should reach net-zero emissions by 2050 to avoid climate breakdown. 

Some companies – including Ørsted – have made similar pledges too, placing the idea of net-zero at the heart of their corporate sustainability strategies. This could be great news for global climate action. Through their scale and influence, companies, like governments, have the potential to have a big impact on global emissions and make a significant contribution towards national climate goals. 

But some corporations use the term ‘net-zero’ in a way that can be confusing, or even misleading. It can be hard to understand whether corporate net-zero pledges will really lead to a reduction in greenhouse gas emissions, or whether they’re just greenwashing. 

So what does a truly credible corporate net-zero target look like? How can it be achieved? 

Read on to find out. 


The 10-second answer 


According to the Science Based Targets Initiative’s Net-Zero Standard, a corporate net-zero target is credible if: 

  • it accounts for emissions across the value chain 
  • it includes achievable, short-term targets as well as a long-term goal 
  • carbon offsets are limited to cover no more than 5-10% of emissions 
  • any other financing for climate action goes to projects beyond the value chain 

The 3-minute answer


Watch the video to learn more about the Science Based Targets Initiative’s Net-Zero Standard, and what it means for our work towards net-zero carbon emissions at Ørsted.

 

The 10-minute answer 


In theory, net-zero should mean the same thing for all companies – that they balance the emissions they create with those they remove from the atmosphere. 

In practice, it’s more complicated. 

Which emissions is a company responsible for? Once a net-zero target has been set, is the company able to achieve it? Can’t a company just buy lots of carbon offsets and keep emitting the same amount of greenhouse gasses? Is the company betting on the rapid development of green technologies that are not yet viable at scale? 

The Science Based Targets Initiative’s (SBTI) Net-Zero Standard aims to answer those questions, defining whether or not a company’s net-zero target can really be considered credible – whether it really adds up to the action needed to avoid catastrophic global warming. 

Did you know?
At Ørsted, we’re proud to be the first energy company with a net-zero target validated by SBTI’s Net-Zero Standard.

The standard is based on four principles. 


1. Reduce emissions across the value chain 

Reduce emissions across the value chain

The SBTI standard requires companies to be transparent about all their greenhouse gas emissions. The Greenhouse Gas Protocol divides these into three ‘scopes’, all of which must be included in a company’s net-zero target. 

Scope 1 emissions are the direct, physical emissions from sources the company owns or controls. For Ørsted, that would include the service and operation of our wind farms and other energy generating assets, such as our combined heat and power stations in Denmark. 

Scope 2 emissions cover indirect emissions from things like power and heating that supply a company. For Ørsted, that means the heat and power that supply our offices and production sites. 

Scope 3 emissions cover all other indirect emissions in the value chain. For Ørsted, that’s everything from the manufacturing and installation of wind turbines to the use of natural gas that we currently trade.

By accounting for all the emissions within a company’s own value chain, the company takes responsibility for them. This means there’s no risk of overlooking any emissions by claiming they’re somebody else’s problem. It also encourages everyone within a value chain – from other companies to governments to individuals – to work together to reduce emissions.

Find out more about how Ørsted accounts for all its emissions (PDF)

2. Reduce emissions now 

Reduce emissions now

Long-term goals are good – but only if there’s a clear plan to achieve them. That’s why SBTI’s Net-Zero Standard requires companies to make achievable, short-term, interim goals. This also means making the deepest cuts sooner – the earlier a company stops putting greenhouse gasses into the atmosphere the better. It’s only by doing this that there will be any chance of halving global emissions by 2030 – a vital milestone on the global road to net-zero. 

There’s no credibility in continuing to pump CO2 and other gasses into the atmosphere in the hope that a breakthrough carbon capture technology will compensate for today’s emissions tomorrow. Any investment in these kinds of technologies should fall outside of a company’s carbon accounting. 

At Ørsted, we’ll reach net-zero by 2040, but only after we’ve reduced our scope 1 and 2 emissions intensity by 98% by 2025, and halved our total value chain emissions by 2032. We’re on track to achieve all three targets. 

Learn more about Ørsted’s plan to reach net-zero

3. Limit the role of offsets 

Limit the role of offsets

By making bigger emissions reductions earlier, companies can limit the extent to which they rely on offsets – technological or natural solutions that actively remove greenhouse gasses from the atmosphere, or finance for schemes that reduce emissions that wouldn’t otherwise be reduced. 

The Net-Zero Standard recommends that carbon removal should only be used to offset residual emissions after a company has met its long-term emission reduction targets. Companies need to reduce their absolute emissions by at least 90-95% before they can claim net-zero. At Ørsted, we’re only relying on high-quality offsets to compensate for the final, hardest to avoid 1% after we’ve reduced our emissions by 99%.

4. Finance climate action beyond the value chain

Finance climate action beyond the value chain

While companies shouldn’t overly rely on nature- or technology-based solutions as part of their own carbon accounting, the SBTI standard does encourages companies to invest in the net reduction of emissions beyond their own value chain. 

To put it another way, it’s good to fund the reduction of emissions that would otherwise keep being emitting, or to invest in new technologies that could help remove carbon from the atmosphere – as long as you don’t rely on these to compensate for a lack of action within your own value chain. 

A company’s climate action is all the more credible if it goes even further than the three scopes of their own value chain.

Expert take

Svend Brun Hansen, Lead Environmental Advisor at Ørsted, explains why procuring green electricity can constitute an important first step for companies on the path to net-zero emissions.