New interactive film provides hope for the future of the planet

It really is possible to power the world entirely with green energy. That’s the message in ‘Home’, a new interactive film from Danish renewable energy company, Ørsted. The film transforms climate change from a global crisis to a personal experience by challenging any previous conceptions of what ‘home’ means to each of us.
The film provides users with an uplifting message: Today, we stand before a historical opportunity to shift from black to green energy, helping protect the planet from the effects of climate change. 

Henrik Poulsen, CEO of Ørsted said of the personalised climate film:
“We’re at a tipping point. Green energy has become cheaper than black and this should instil hope that we can combat climate change. For the first time in history, it really is possible to create a world that runs entirely on green energy. With this personalised climate film, we urge everyone to share the message that there’s no longer any reason not to speed up this essential transformation.”

Home: As defined by you
With Home, the user creates his or her own film on the webpage loveyourhome.orsted.com.  The user is asked to complete three incomplete phrases about what home means to him or her. Then the film uses these responses to generate a personal film that users will be able to relate to and be inspired by. This film will be one version out of thousands of possible films. 

'Home'’s powerful message - that we all need to take action against climate change - comes when it’s most needed. Currently, fossil fuels represent 81% of the world's energy consumption. This has caused the concentration of CO2 in the atmosphere to be at the highest levels ever measured. Ocean levels are rising and 2016 clocked in as the warmest year on record. Our home is in need of help.

Home can be experienced in ten different languages* on loveyourhome.orsted.com.
*Arabic, Danish, English, French, German, Hindi, Japanese, Mandarin, Russian and Spanish

Join the conversation: #takegreenaction
 

For additional information, please contact Media Relations 

Ulrik Frøhlke +45 9955 9560